The professional formula that rebuilds hair structure for smoother, shinier, manageable hair. Contains Plant Keratin which is a vegetable-based alternative to hydrolyzed animal keratin normally found in other keratin shampoos. It consists of wheat, soy, & corn proteins which mimic the functional ratio of protein in human hair. Plant Keratin, therefore, gives better absorption and anchoring of proteins to damaged hair for stronger conditioning, improved flexibility, and reduced hair breakage Creates a protective layer that prevents structural damage and smoothens cuticles to retain color and moisture. Reduces frizz, seals and repairs split-ends making hair more manageable